Research on the Mechanism of the Influence of the Perception of the Development Effect of Rural Revitalisation on the Willingness to Participate of Suburban Villagers Under the Perspective of Common Prosperity

The academic and practical communities have not prioritised the critical issue of suburban villagers' perception of rural revitalisation development effects and their willingness to participate. Accordingly, this paper constructs a theoretical model from three dimensions—suburban villagers' perception of rural revitalisation development effects, participation attitudes, and participation willingness—under the perspective of common prosperity. Subsequently, data required for this study were obtained through field interviews and questionnaire surveys, with empirical analysis conducted using structural equation modelling. The findings reveal:(1) It is imperative to further enhance suburban villagers' average economic income, bolster their entrepreneurial capabilities and employment opportunities, with particular emphasis on increasing the quantity and quality of provision for their spiritual and cultural needs;(2) While improving the rural ecological environment, greater investment should be directed towards developing rural infrastructure and recreational facilities, with special attention given to enhancing and optimising personal development environments such as rural education and healthcare;(3) Suburban villagers' attitudes towards rural revitalisation participation exert a significant mediating effect between their perception of rural revitalisation development outcomes and their willingness to participate, revealing distinct characteristics in their perception of outcomes and participation intent.