Research on the Mechanism of the Driving Factors of Green Entrepreneurial Orientation on the Financial Performance of Family Farms

Based on the green entrepreneurship orientation,analyze the influencing factors of financial performance of family farms,and provide reference for improving the financial performance of family farms and achieving the organic unity of economic and ecological benefits.Based on research data from 323 family farms,this paper studys the impact of green entrepreneurial orientation,technology supply,green capital,and support policies on the financial performance of family farms,while also exploring the mediating role of entrepreneurial endowments.The results indicate that green entrepreneurial orientation,technology supply,green capital,support policies,and entrepreneurial endowments have a significant positive impact on the financial performance of family farms;Entrepreneurial endowment plays a significant mediating role in green entrepreneurial orientation,technology supply,and financial performance.In order to improve the financial performance of family farms,this article provides the following insights:the government must continuously strengthen the promotion of green entrepreneurship,enhance the awareness of green entrepreneurship among family farmers,and increase policy support for family farms;Secondly,it is necessary to continuously establish and improve the green financing system and technology supply system for family farms.