A Study on Tourism Image Perception of Yixing Longbei Mountain Forest Park

A good image of a scenic spot is the core element for the long-term development of a tourist destination.In this paper,Longbei Mountain Forest Park in Yixing City was selected as a model for the study,and effective textual evaluations and online travelogues were collected from websites such as Public Review and Ctrip,and Rost Content Mining software was used to analyze the image perception of tourist destinations.The results show that Longbei Mountain Forest Park as a whole is dominated by positive emotions,among which tourist satisfaction with tourist landscape and tourist transportation is high,while there is some room for improvement in terms of service level and scenic facilities,and the scenic area needs to develop corresponding strategies to improve the level of governance and contribute to the high-quality low-carbon green development of the scenic area.