The “Common Prosperity”Effect of Live Streaming of Agricultural Products:Typical Patterns and Thinking

According to the different marketing modes of live broadcast of agricultural products,the live streaming of agricultural products is divided into four types:“integration of agriculture and tourism”,“financial empowerment”,“celebrity effect”and “party building leadership”.This paper analyzed the different modes of live streaming of agricultural products,and it explored the existing problems,such as the low quality and quality of agricultural products,the difficulty of brand building,the imperfect live broadcast team,the lack of talents,the incomplete logistics system.It put forward corresponding countermeasures and suggestions.All localities should flexibly choose the type of live streaming to maximize the benefits of live streaming of agricultural products e-commerce,promote agricultural efficiency,increase farmers’ income,and help common prosperity.