Exploring the Impact of Business Model on the Performance of Listed Forestry Enterprises

Based on the data of 39 A-share listed forestry enterprises in Shanghai and Shenzhen from 2011 to 018,this paper empirically tested the relationship model between the business model of listed forestry enterprises and the performance of enterprises,and it incorporated the perception of enterprise uncertainty into the model to explore its moderating effect. It found that:①The business model of listed forestry enterprises had a significant positive effect on business performance,and the perception of enterprise uncertainty could strengthen this promotion effect;②Value creation,value transfer,value management and value realization all had significant positive effects on enterprise performance,among which value transmission and value realization had the greatest degree of influence and the smallest degree of impact of value creation. It thought that the listed forestry enterprises should design reasonable business models and pay attention to the value creation process and enterprise uncertainty perception,and promote the high-quality development of their enterprise performance.