Research on the Development Strategy of Traditional Chinese Medicinal Materials Industry under the Forest in Luquan County

This paper conducted a field investigation on six large-scale underforest Chinese medicinal materials planting bases in Luquan County,and it explained the development status of underforest Chinese medicinal materials industry after collecting information. It found that the underforest Chinese medicinal materials industry in Luquan County had disadvantages such as low planting technology,small planting scale and incomplete market system,while fierce homogeneous competition and weak economic foundation threatened the further development of the industry. After conducting SWOT analysis of the above situation,it proposed to strengthen government guidance and adhere to ecological planting,to attach importance to scientific and technological innovation and establish standards for medicinal materials,to improve the market system and build the development of market brand.