Research on the Optimization of “Rose Plum” Production and Sales Model from the Perspective of Industrial Prosperity——Based on the Investigation of Pingzheng Township,Bozhou District,Zunyi City

Based on the investigation of the “rose plum” industry in Pingzheng Township,Bozhou District,Zunyi City,it found that the "rose plum" industry had the adaptability to the prosperity of the rural industry.However,its production model presented the characteristics of a small-scale peasant economy.The poor connection between production and sales led to a high rate of loss of goods,the industrial system was incomplete,the farmers’ market awareness was insufficient,and the policy support was not accurate enough.The solution to the problem of poor production and sales connection played an important role.Based on the investigation of the cultivation mode of high-quality fruit industry at home and abroad,this paper proposed a combination strategy of coordinating the development of the whole industry chain,establishing professional cooperatives,increasing financial support,exploring modern marketing methods,optimizing the circulation system,and enhancing brand competitiveness.