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农文旅融合对农业现代化的影响研究

Impact of Agricultural-Culture-Tourism Integration on Agricultural Modernization

  • 摘要: 基于2011—2023年中国31个省份的面板数据,构建农文旅融合与农业现代化的综合评价指标体系,运用固定效应模型与中介效应模型,实证检验农文旅融合对农业现代化的影响效应及其传导机制。研究发现:农文旅融合对农业现代化具有显著的正向促进作用,该结论在经过一系列稳健性检验后依然成立。中介效应分析表明,农文旅融合主要通过提升农产品流通数字化、推动产业结构高级化两条路径间接促进农业现代化。异质性分析进一步揭示,农文旅融合对农业现代化的促进作用呈现“中部效应最强、西部次之、东部最弱”的格局;在非粮食主产区、经济发展高水平地区及文旅资源丰富地区促进作用更为凸显。因此,应推动政策精准赋能,实施区域差异化战略,聚焦关键传导路径构建赋能机制,并完善长效支撑与监管体系,以推动农文旅融合精准、持续地赋能农业现代化。

     

    Abstract: With the panel data from 31 provinces in China spanning 2011 to 2023, by using fixedeffects and mediating -effects models, we construct a comprehensive evaluation index system for agricultural-culture-tourism integration and agricultural modernization to empirically examine the impact of agricultural-culture-tourism integration on agricultural modernization and its transmission mechanisms. The findings indicate that agricultural-culture-tourism integration has a significantly positive promotional effect on agricultural modernization, a conclusion that remains robust after a series of stability tests. By mediating-effects analysis, agricultural-culture-tourism integration indirectly promotes agricultural modernization primarily through two pathways: enhancing the digitalization of agricultural product circulation and advancing industrial structure upgrading. Heterogeneity analysis further reveals that the promotional effect of agricultural-culture-tourism integration on agricultural modernization follows a pattern of “strongest in central regions, followed by western regions, and weakest in eastern regions”, and is more pronounced in non-major grainproducing areas, regions with higher levels of economic development, and areas rich in cultural and tourism resources. Therefore, policies should be advanced toward targeted capacity-building, implementing regionally differentiated strategies, focusing on constructing enabling mechanisms along key transmission pathways, and improving long-term support and regulatory systems, so as to ensure that agricultural-culture-tourism integration precisely and sustainably empowers agricultural modernization.

     

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