Abstract: Land ecological sensitivity serves as a critical indicator reflecting the severity of regional ecological degradation, while the valorization of ecological products represents the process of translating ecological advantages into economic benefits. Against the backdrop of China's deepening ecological civilization initiatives, exploring pathways for realizing ecological product value holds significant implications for coordinating regional ecological preservation and economic development. This study uses seven core indicators across three dimensions, topography, ecological conditions, and anthropogenic activities, to assess the ecological sensitivity of Tianshui City, followed by ecological zoning and tailored strategies for ecological product valorization. Key findings include: (1) Land use type exerts the strongest influence on ecological sensitivity, followed by vegetation coverage, while slope aspect demonstrates minimal impact. (2) Tianshui exhibits overall high ecological sensitivity, with extreme sensitivity concentrated in northern Zhangjiachuan Hui Autonomous County, southern / northern Wushan County, and southeastern Maiji District. Moderately sensitive areas dominate central Tianshui, while non-sensitive zones form linear patterns along low-elevation, flat river valleys. (3) Ecological zoning delineates three functional regions: mountainous ecological conservation zones, gentle-slope ecological buffer zones, and valley ecological development zones. (4) Context-specific strategies involving conservation-priority protocols for conservation zones, collaborative restoration frameworks for buffer zones, and integrated urban-industrial development models for valley zones are proposed to operationalize ecological product valorization. This research would provide actionable insights for implementing ecological product value realization mechanisms in ecologically fragile regions.