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时丹丹, 肖家男. 数字赋能突发事件网络舆情治理智慧转型:现实困境与策略选择[J]. 中国林业经济, 2024, (1): 81-88. DOI: 10.13691/j.cnki.cn23-1539/f.2024.01.009
引用本文: 时丹丹, 肖家男. 数字赋能突发事件网络舆情治理智慧转型:现实困境与策略选择[J]. 中国林业经济, 2024, (1): 81-88. DOI: 10.13691/j.cnki.cn23-1539/f.2024.01.009
SHI Dan-dan, XIAO Jia-nan. Digital Empowerment of Emergencies Online Public Opinion Governance Smart Transformation: Realistic Dilemma and Strategy Selection[J]. China Forestry Economics, 2024, (1): 81-88. DOI: 10.13691/j.cnki.cn23-1539/f.2024.01.009
Citation: SHI Dan-dan, XIAO Jia-nan. Digital Empowerment of Emergencies Online Public Opinion Governance Smart Transformation: Realistic Dilemma and Strategy Selection[J]. China Forestry Economics, 2024, (1): 81-88. DOI: 10.13691/j.cnki.cn23-1539/f.2024.01.009

数字赋能突发事件网络舆情治理智慧转型:现实困境与策略选择

Digital Empowerment of Emergencies Online Public Opinion Governance Smart Transformation: Realistic Dilemma and Strategy Selection

  • 摘要: 进入数字化时代以来,我国以AI、大数据、人工智能等为代表的新技术领域加速突破,赋予了突发事件网络舆情治理以新的技术手段,推动了突发事件网络舆情治理的智慧化转型。通过数字赋能下突发事件网络舆情治理的转型逻辑,分析数字赋能突发事件网络舆情治理转型的演化机理及现实困境,从提升主体意识、建立公开共享新格局、建立全方位多层次治理体系、完善舆情治理法律保障、加强网络舆情数字化治理人才队伍建设五个方面提出数字赋能下突发事件网络舆情治理智慧转型的优化策略,为政府突破突发事件网络舆情数字化治理困境提供参考。研究发现,政府利用数字技术手段助力突发事件网络舆情治理智慧转型是推进网络文明建设,提升政府公信力,推动政府治理能力现代化的有效路径。

     

    Abstract: Since entering the digital era, China has accelerated breakthroughs in new technological fields represented by AI and big data, providing new technical means for the governance of sudden event network public opinion and promoting the intelligent transformation of the governance of sudden event network public opinion. Through the logic of the transformation of sudden event network public opinion governance empowered by digital technology, this study analyzes the evolutionary mechanism and practical dilemmas of the transformation of sudden event network public opinion governance empowered by digital technology. It proposes optimization strategies for the intelligent transformation of sudden event network public opinion governance empowered by digital technology from five aspects: enhancing subject awareness, establishing a new pattern of openness and sharing, establishing a comprehensive and multi-level governance system, improving laws on public opinion governance, and strengthening the construction of talents in digital governance of network public opinion. These strategies aim to provide reference for the government to overcome the dilemmas in digital governance of sudden event network public opinion. The study finds that the government’s use of digital technology to assist in the intelligent transformation of the governance of sudden event network public opinion is an effective path to promote the construction of online civilization, enhance government credibility, and advance the modernization of government governance capabilities.

     

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