Abstract: As the origin of honeysuckle, Fengqiu County has a cultivation history of 1 500 years, and it has the comparative advantage of developing honeysuckle industry, and the local government has also given strong support to the development of honeysuckle industry. Based on the factor endowment theory, this paper analyzed the unique resource endowment characteristics and development status of honeysuckle industry in Fengqiu County. In view of the shortcomings in the current development of the industry, it put forward corresponding development suggestions, which included activating the revitalization of rural industries, driving local farmers to increase income, and promoting the transformation of honeysuckle from a comparative advantage industry to a competitive advantage industry in Fengqiu County.